Pitch and catch illustrates the art of sharing ideas.

​What can we say? We like to bat the ball and share a dialogue. Our creative thoughts and detailed actions are summoned by intent daily. We are the agency that works even when we’re not working because our passion for what we do fulfills and inspires us. P&C believes strongly in collaboration, both in-house and externally with our clients. Our collaborative nature produces beautiful and impactful products, campaigns, and platforms that leave no stone unturned.

We have a strong policy of…don’t muck it up! And we never do. P&C is built to serve.

You can’t play the game without a roster! Here’s our lineup:

Samantha Couch


Samantha is strategically minded, tenacious and above all, passionate about both the team and our clients. A Kentucky native, she graduated from the University of Louisville and received her MBA from the IU Kelley School of Business. She loves supporting local businesses in the Louisville and Southern Indiana area.

Not one to hold back, she challenges expectations and thought processes often. Before she and Gary founded Pitch & Catch Creative in 2019, she worked in Procurement, Sales, and Marketing for 15 years. She has worked with brands such as Yum! Brands, Cardinal Health, American Red Cross, Humana, and Thorntons. A fearless leader, she believes cultivating a cohesive and positive work environment where fun is at the forefront.

Samantha is adventurous yet knows when to trust an honored tradition, she is a fan of ballpark classics. At Great American Ballpark, you’ll find her with a slice of La Rosa’s pizza and a cold beer.

Favorite Sports Movie: League of Their Own

Gary Couch

VP, Creative Director

On a typical workday, Gary has whiteboards and notepads full of ideas, sketches, and lists. He is the catalyst and thought leader here at Pitch & Catch Creative. With a shake of the head and his beloved phrase, “don’t muck it up,” Gary challenges the team in creating art that serves a purpose. A graduate of Western Kentucky University, he enjoys cheering for the Tops but much to Samantha’s chagrin, he’s a diehard University of Kentucky fan.

His professional repertoire encompasses an extensive history with brands such as Atria, Humana, Avizion, Brooklawn, BMW, MINI, Pennzoil, Mercedes-Benz, Grateful Greens, Truss Alliance, Louisville Water Company, and Thorntons.
When he takes a break from creative pursuits and dad jokes, you’ll find him at Great American Ballpark with Skyline Chili, a cold beer, and most importantly his wife Samantha.

Favorite Sports Movie:  Field of Dreams

Amanda Krahel

Marketing Director

Amanda, a California native turned Texan, is P&C’s home run swinger in all things Marketing. She is always ready to jump in and creatively solve any problem. She graduated from the University of California, Santa Barbara, and has held positions in marketing, copywriting, and social media strategy. She has worked with brands such as Stitch Fix, Aveda, Costco, and Walt Disney World. Her hobbies include spending time with her husband and 3 children, running, and escaping to Disneyland or Walt Disney World whenever she can! Amanda prefers Marvel movies over a baseball game on TV but loves to get outside and play catch with her little ones whenever Texas weather allows. 

In Amanda’s opinion, a cold beer at the
ballpark is unmatched!

Favorite Sports Movie: Angels In The Outfield

Maddison Brown

Operations Manager

As Operations Manager, Maddison is the Pitch & Catch conductor, keeping all trains running on time. A graduate of the University of Arizona, she earned a Masters of Architecture with an emphasis in Energy Efficiency and Design. Her attention to detail and people-person attitude allows her to structure P&C’s product efficiency. She works diligently to ensure the players make it to the plate on time with all the resources they need to hit a home run. Maddison has previously worked with brands such as GAP Brands, Rite Aid, Hertz, and La-Z-Boy.

Maddison knows when to keep it simple but also add some flavor – her ballpark favorite are nachos!

Favorite Sports Movie: She’s anticipating the release of LeBron’s Space Jam

This is our account manager, Braden.

Braden Renfro

Account Manager

Braden, Account Manager at Pitch & Catch, is a “Kentuckiana” native. Born in Louisville, KY and subsequently moving to New Albany, IN he has spent a great deal of time in both locations. Regardless of his physical whereabouts, Braden is considered our team’s “Louisville Slugger,” barreling it up with flawless hit after flawless hit. Braden’s ability to think quickly on his feet, exceed expectations and utilize his vast knowledge of the industry makes him invaluable to our team.

He keeps his eye on the ball and never thinks twice about something he knows is right. He is married to his high school sweetheart, Leah, and they share a fur baby named Mocha. Braden never leaves the ballpark without the ultimate classic snack – a soft pretzel with extra salt.

Favorite Sports Movie: Without a doubt, Rookie of the Year.

This is our video partner, Cody. He owns the production company Pursue Media.

Cody Tevis

Pursue Media | Video & Photo

Cody is the owner of Pursue Media, Pitch & Catch’s partner video production company. As our media mogul, Cody always has his head in the game. His level of concentration and consistency whether it be at the drawing board, behind a lens, or on the cutting room floor is unmatched in the industry. He covers all of his “bases” on every single project.

Cody is married to his beautiful wife, Sarah is prepping for the ultimate gig of fatherhood this year, and currently holds the title of Master to two dogs and a cactus.

Some fun facts about Cody or questionable attributes – depending on who you talk to – are that he is fueled by light roast coffee and come October 1st you’ll find him prepping for jolly old Saint Nick, eggnog in hand.

Favorite Sports Movie: Forrest Gump (fooseball mama) and if that gets vetoed then, Rudy.

Chad Buehner

Founding Partner/Lead Creative

Chad is P&C’s five-tool-player or in other words our jack-of-all-trades. As Creative Lead, his skill set is unmatched. He is a skater kid who grew up to be a professional brand aficionado, brilliant designer, photographer, and creative thinker. Before his time with Pitch & Catch, he led the art department for a screenprint company, excelled as a designer for Humana, and as a Senior Designer for KFC. Chad is no stranger to big brands, he has worked with Coca-Cola, McDonald’s, KFC, Taco Bell, Subway, Dasani, Quicken Loans, Fazoli’s, Goodwill Industries, Go365, Humana, Against The Grain, Longhorn Steakhouse, Grand Ole Opry, Dollywood, The University of Louisville, The Preakness, The Kentucky Derby, ESPN 680, GE Appliances, and Kentucky Taco Company . . . just to name a “few.”

Chad believes there’s nothing better than a ballpark hotdog with a nice draft beer. Oh, and maybe he’ll watch the game.

Favorite Sports Movie: Happy Gilmore

Network of

We have a carefully selected network of experts whom we partner with to meet the specific needs of a project. This includes writers, strategists, photographers, animators, filmmakers, creative technologists, industrial designers and printers. Our extended network allows us to stay nimble and lean while delivering world-class creative.


We want to help with your next big project. Drop us a line with some details and we’ll get back to you before the seventh-inning stretch.